AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Bingo Games on iOS in the UK
An overview of the leading Bingo games' performance on the UK's iOS platform during Q4 2020, revealing download and user engagement trends. Insights provided by Sensor Tower.
In the fourth quarter of 2020, the UK's iOS platform saw varying performance trends among the top Bingo games. Data provided by Sensor Tower gives us a closer look at the download figures, revenue, and weekly active users for these popular applications.
Bingo Story Live Bingo Games by Clipwire Games Inc. saw a steady revenue increase, peaking at around $30K USD in the week of December 21. Downloads, however, showed a decline from approximately 3.9K to 1.5K over the quarter, while weekly active users fluctuated, ending slightly above 11K.
Gala Bingo: Play Bingo & Games, despite not generating revenue, maintained a strong user base with active users peaking at over 17K in early November. Downloads started at about 4K and saw a slight uptick to around 2.3K by the end of December.
For Bingo Blitz™ - BINGO Games by Playtika Santa Monica, LLC, revenue remained robust, starting at $131K USD and rising to nearly $170K USD in mid-October before stabilizing around $130K USD. Downloads and weekly active users saw an upward trend towards the end of the quarter, with downloads reaching over 2K and active users hovering around 18K.
Lucky Lottery Scratchers from 41 Games showed modest revenue figures, with a notable spike to $1.7K USD in the week of October 19. Downloads had a significant jump in early October, reaching over 3.5K before gradually decreasing to 605 by the end of December. Weekly active users peaked at over 6K in mid-October, then dipped to around 3.5K towards the end of the quarter.
Lastly, Bingo Frenzy-Live Bingo Games by VERTEX GAMES PTE. LTD. experienced growth in revenue, peaking at $6.7K USD in the week of December 21. The game's downloads saw a high of 2.8K in mid-October but ended the quarter at 478. Weekly active users started strong at over 7.5K but saw a decline to just above 5K by the year's end.
For more detailed insights and data on app performance, Sensor Tower's platform is the go-to resource for understanding market trends and user engagement.
